Over the last five years, the Fitness industry has grown globally and is now one of the world’s largest and fastest-growing industries. Growth has been partly fuelled by innovations in technology and connectivity, but also by an increasingly health-conscious audience. This is a product of social media and the popularity of health and fitness culture, and more personal disposable income. Despite the negative effects of the COVID-19 pandemic, the Pilates and Yoga Studios industry has continued to rapidly grow.
The world of franchising offers impressive financial potential for entrepreneurs, and Pilates franchises are no exception. The best part? By joining the Studio Pilates International network of franchisees, you’re essentially joining a supportive club of franchisees providing you the opportunity to work alongside others who have also been inspired to change the way the world works out!
In the Studio Pilates franchise network, we have three main types of studio owners. The owner/instructor, the owner/manager and the owner/investor.
Benefits of running a Studio with us
Our proven business model
The benefits of a Studio Pilates Franchise compared to running your own independent studio is the brand itself, the proven business model and the methodology for success. Franchisees really value the level of professionalism and the support they receive across all aspects of the business such as operations, training, finance, marketing, HR, class and package pricing and booking, programming, education, and technology.
Ongoing marketing support
We offer a range of marketing tools and strategies including digital marketing, public relations, social media and graphic design. This empowers franchisees to cultivate a compelling brand presence, drawing in and retaining a dedicated clientele base. Not to mention that our standardised services and recognisable branding has already maintained a loyal clientele.
We use our contacts to your advantage
Due to the nature of the Studio Pilates business model, we have an internal team who take care of your studio build/fit out, marketing and so much more! This means that you benefit from our network of trusted suppliers and contractors who have helped us build over 100 studios in just over 10 years.
We help drive client leads
Studio Pilates has a dedicated support team full of specialists who are on hand to help get a rush of clients through your door, which is what drives profits! We also provide all of our new studios with a customised digital pre-launch lead generation campaign, to complement your Local Area marketing activities, which helps ensure your studio is full of happy loyal clients from the day it opens. We frequently provide our incoming franchisees with over 1,000 leads in their pre-launch campaign before the studio even opens.
We have proven systems in place that work
Ask any of the Studio Pilates Studio Owners who operate busy and profitable studios and they’ll tell you their secret to their success is because they followed the systems. The Studio Pilates co-founders spent over 10 years developing, refining and testing these systems to make it as easy as possible for anyone – even those without a fitness or business background to succeed at Studio Pilates. All you have to do is follow them!
Access to comparative data
One of the advantages to investing in a franchise rather than going it alone is the access to comparative data as well as being able to learn from other people’s best practices. Once you have signed a franchise agreement we are able to share comparative performance data so you have a much clearer idea of what to expect and what to aim for.
Ability to manage multiple studios
Our owners/managers make up the biggest percentage of our franchisees, and due to the time freed up not instructing, they’re able to open and manage multiple studios at a time, in turn enabling them to multiply their earnings. 50% of our Studio Pilates franchisees currently own more than one studio, due to making quick returns on their initial investments.
Expand investment portfolio with Studio
Our owner/investors are those with corporate/full-time careers who are simply looking to expand their investment portfolios with the Studio Pilates turnkey business model. These owners employ studio managers and instructors to run the day-to-day and all profits made from their studios become a passive income stream. A great example is Tom Wyer, a Sydney-based physiotherapist who opened a studio in the Sydney CBD.
How to become profitable
Like any other business, the better you run your studio, the more profit you will make. If the quality of the instruction in your studio is world-class and if you keep your expenses low while maintaining a consistent revenue – you will earn good profits. It ultimately comes down to a combination of a well-run business and sufficient demand.
Important considerations are, who operates the business, their knowledge and business experience, and the quality of instructors involved in delivering classes. This is coupled with rental costs and wages. Once the studio has been built and the Pilates equipment has been purchased (Pilates Reformers etc), there are minimal overheads and operating costs, as most studios are purely service-based. This means there is no costly inventory to factor in. If the owner of the business is the primary instructor in the business, then labour costs are reduced. An owner-manager can run two or even three studios, increasing the level of opportunity for profits.
Ready to join the club of Studio Pilates Franchisees?
The success of a Pilates studio will hinge on the quality of services, the competence of the instructors, and the overall customer experience. Efficient management, excellent customer service, and offering a diverse range of classes will drive client retention and profitability.
If you’ve ever thought about opening a Pilates studio, then consider investing in a Studio Pilates franchise. We provide hands-on training the second you sign the franchise agreement – helping you navigate the fitness and business landscape and equipping you with the expertise to flourish and move confidently.
With exclusive territories on offer, full business systemisation, comprehensive training and marketing plans and resources, a franchise provides a fast-tracked approach to profitability and business success.
